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Marketing, explained plainly.

Video, short-form social, SEO and paid ads: what works, what doesn't, and how to do it without wasting money.

Can a small-town business get big views on TikTok?

A small town does not cap your reach. Kramer Autoplex in Livingston has 26M+ TikTok views, and TikTok says follower count is not a direct factor.

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Can a business use trending sounds on TikTok?

That viral sound may not be yours to use. TikTok says businesses should use its Commercial Music Library, and 4 of 6 Kramer TikToks we featured used their own audio.

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How long should a TikTok be for a business?

Longer isn’t better on TikTok. TikTok recommends 21–34 seconds for ads, and our six featured Kramer Autoplex TikToks ran 7 to 23 seconds.

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Is Facebook or TikTok better for a Livingston business?

Facebook reaches more rural adults; TikTok reaches people who don’t know you yet. Pew data plus Kramer Autoplex’s real numbers from Livingston.

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How to Introduce a New Product in a Short Video

A 27-second Kramer Autoplex TikTok shows a simple structure: host, close-ups, host, close-ups, host. Breakdown plus a reusable shot list.

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How to Hook Viewers in the First 2 Seconds of a Video

How to open a short-form video so viewers stay, using frame-by-frame breakdowns of three real Garnet-produced TikToks and a reusable hook template.

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Weekend Video Batch for an East Texas Restaurant

A practical weekend filming batch for East Texas restaurants, built from the same shot order we used on real JR’s on the Lake TikToks—no invented results.

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What to Film for a Lake Livingston Restaurant TikTok

A shot-by-shot breakdown of two short promos we produced for JR's on the Lake in Onalaska, turned into a weekend shot list for your restaurant.

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How often should a small business post on TikTok?

Most small businesses should post on TikTok three to five times per week. That range is frequent enough to stay visible and test ideas, without burning out a lean team. Platform…

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