Social & short-form · TikTok
1.2M views
“Working with men” — showroom skit
Kramer Autoplex
A personality-driven skit with Kramer's recurring on-camera star, Amber Renee. Our most-watched TikTok.
Car Dealerships
Car Dealership Video Marketing
Kramer Autoplex's TikTok has passed 26 million public views and its YouTube Shorts 17 million (public counts, September 2026), built on the walkarounds, showroom personalities and sales-event spots that make up Garnet's car dealership video marketing.
Short-form we've produced for Kramer Autoplex
- 26M+
- TikTok views
- 17M+
- YouTube Shorts views
- 1.2M
- views on our top TikTok
- 49
- TikToks past 100K views
Public view counts on Kramer Autoplex's TikTok (@kramerautoplex_tx) and YouTube Shorts channels, September 2026.
What dealership video marketing includes
- Vehicle walkarounds of the features buyers ask about, for VDPs, YouTube, Marketplace and text follow-ups. See what a walkaround should show.
- Showroom personalities. Recurring characters and salesperson content that make customers ask for your people by name.
- Sales-event commercials: truck month, model-year sell-downs, holiday events and service specials, in 6/15/30/60-second cuts.
- Original series like Kramer's Salesman of the Month, a competition show filmed at the dealership.
- Google Business Profile photos and posts for your store (guide).
- Inventory ads: Meta automotive inventory ads and Google Vehicle Listing Ads where available.
Why ten years on the lot matters
Steven Wilson has spent roughly a decade in car-dealership marketing and sales. That's why the content knows what a walkaround needs to show, why month-end matters, and how OEM and co-op guidelines shape an ad. Pricing and offer language always stays for you to approve.
What the Kramer work shows
Different formats, not one video repeated: the “Working with men” showroom skit (1.2M TikTok views), a classic Camaro SS reveal (529K), a 2025 GMC Yukon Elevation feature walkaround, and a monthly series of sales-event spots. Read the Kramer Autoplex case study. View counts are public platform numbers, not leads or sales.
Brand, not slop
Dealership feeds are full of stock-template inventory posts nobody watches. People follow a store because of its people. We build recurring faces and stories, then use walkarounds and event spots to turn that attention into showroom visits.
Frequently asked questions
What does dealership video marketing cost?
Garnet engagements start at $1,500 a month; ad spend is separate. See published market ranges on our short-form video cost page.
Do you work with OEM co-op guidelines?
Yes. Content is built within your manufacturer's advertising and co-op guidelines, and offer language stays for you to approve.
Can you film at a dealership outside East Texas?
Yes. Garnet travels up to 100 miles from Livingston, Texas for shoots.
Do walkaround videos help sell cars?
They answer buyers' questions before a visit. We report the numbers we can see (views, clicks, calls) and don't claim sales we can't attribute.
Let's make your business the one people watch.
Tell us about your business. We'll review your current content and channels and send back a plan and a quote.