Do funny videos work for car dealerships?
The short answer
They can. Garnet's most-watched TikTok for Kramer Autoplex in Livingston is "Working with men," a showroom skit with 1.2 million views, and "That awkward interaction," a short, shareable clip, passed 246,000. Views aren't sales, though, so funny works best as one format in a mix, not the whole plan.
What the Kramer numbers show
Our Kramer Autoplex case study lists the public view counts. The top three videos were the "Working with men" skit at 1.2 million, a classic Camaro SS reveal at 529,000 and "That awkward interaction" at 246,000. Two of the top three were personality-driven clips. The other was a car.
By September 2026, 49 Kramer TikToks had passed 100,000 views, and they weren't all the same kind of video. The list includes skits, trend adaptations, classic-car features, walkarounds and 30-second sales-event spots.
Why humor travels
A funny clip gives people a reason to watch something they didn't search for, and a reason to send it to someone else. The skits that worked for Kramer feature a recurring on-camera face from the showroom, Amber Renee, so viewers come back for the person as much as the joke.
No platform promises reach for comedy. Recommendation systems change, and a video that works one month may not the next. What we've seen is a pattern on one account, not a rule.
Where funny falls short
A skit can build an audience, but buyers still need answers about the vehicles. That's why the Kramer mix also includes feature walkarounds that answer shoppers' questions before they visit, plus promo spots for sales events. One classic-car feature in the portfolio was for a car that sold.
The public view counts are platform numbers, not a measurement of leads or sales.
How to try it at a small-town dealership
- Start with your people. The staff customers already know make the best cast.
- Keep it about car buying. The best skits come from real moments on the lot or in the showroom.
- Mix formats every week. Kramer's plan is one shoot day and five posts a week across comedy, inventory and promos.
Dealers along the US-59 corridor can see how we approach local businesses on our Livingston page.
Frequently asked questions
Do funny videos sell cars?
Not by themselves. They build attention and familiarity. Walkarounds and promos give interested buyers the details they need.
Do I need professional actors?
No. The Kramer skits star someone from the showroom, not a hired actor.
How often should a dealership post comedy?
There's no fixed number. Kramer posts five times a week, and comedy is one format in that mix.
Want a content plan built around your dealership? Get a content plan.