Social & short-form · TikTok
1.2M views
“Working with men” — showroom skit
Kramer Autoplex
A personality-driven skit with Kramer's recurring on-camera star, Amber Renee. Our most-watched TikTok.
Content case study · Kramer Autoplex
Kramer Autoplex Case Study: Dealership Video Marketing
Garnet grew Kramer Autoplex from 0 social followers in 2023 to 88,000+ across TikTok, YouTube, Facebook and Instagram by October 2026, with 46M+ impressions in a single year.
The creative focus
Make the people and vehicles the reason to watch: a showroom skit, an inventory reveal, a feature walkthrough, or a recurring story.
What we created
Showroom skits featuring Amber Renee, a classic Camaro SS reveal, a GMC Yukon Elevation feature walkthrough, a monthly series of 30-second sales-event commercials (for example, a spot advertising $15,000 off Silverado and $12,000 off Sierra), and the first episode of Salesman of the Month, an original competition series.
Garnet shoots on-site one day a week and posts for Kramer five times a week, following a detailed growth strategy. The accounts started from 0 followers in 2023.
What the examples show
The portfolio records 1.2 million views for the “Working with men” skit, 529,000 for the Camaro reveal and 246,000 for “That awkward interaction.” 49 Kramer TikToks have passed 100,000 views. Each is a different format, not the same video repeated.
Results
| Metric | Value | Period / source |
|---|---|---|
| TikTok views (public) | 26M+ | Public channel count, Sept 2026 |
| YouTube Shorts views (public) | 17M+ | Public channel count, Sept 2026 |
| TikToks past 100K views | 49 | Public channel count, Sept 2026 |
| Starting followers | 0 | 2023 (per Steven) |
| Total followers | 74.67K (TikTok 30.62K, YouTube 26.1K, Facebook 17.95K) | Jul 2, 2024 – Jul 2, 2025 · Metricool |
| Impressions | 46.31M (Facebook 18.03M, TikTok 16.97M, YouTube 11.31M) | Jul 2, 2024 – Jul 2, 2025 · Metricool |
| Interactions | 1.22M (TikTok 582.27K, YouTube 325.36K, Facebook 317.24K) | Jul 2, 2024 – Jul 2, 2025 · Metricool |
| Posts published | 2,461 (Facebook 1,957, TikTok 256, YouTube 248) | Jul 2, 2024 – Jul 2, 2025 · Metricool |
| Total followers | 88.38K (TikTok 36.1K, YouTube 28.8K, Facebook 23.12K, Instagram 352) | Oct 12, 2025 – Oct 12, 2026 · Metricool |
| Impressions | 27.3M (Facebook 20.56M, YouTube 3.73M, TikTok 2.09M, Instagram 908.58K) | Oct 12, 2025 – Oct 12, 2026 · Metricool |
Public view counts are platform numbers, not a measurement of leads or sales. Follower, impression, interaction and post figures are from Metricool (Steven's account screenshots, dated).
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