Can one shoot day a week fill a dealership's social media?
The short answer
It can. Garnet films Kramer Autoplex in Livingston one day a week and posts for the dealership five times a week, and on that schedule its channels show 26M+ public TikTok views and 17M+ YouTube Shorts views (public channel counts, September 2026). One well-planned shoot day can cover a week, as long as it produces different formats, not five versions of the same video.
What one shoot day has to produce
Five posts from one day only works if each post earns its spot. In the Kramer Autoplex case study, the mix includes showroom skits, inventory reveals like a classic Camaro SS, feature walkthroughs like the GMC Yukon Elevation, a monthly series of 30-second sales-event commercials and an original competition series, Salesman of the Month. The most-watched examples are different formats: the "Working with men" skit has 1.2 million views, the Camaro reveal 529,000 and "That awkward interaction" 246,000.
That's Garnet's practical takeaway, not a platform rule: plan the day around formats first, then pick the vehicles and people to put in each.
How to plan the day
From our work at Kramer, a shoot day goes better with:
- A shot list by format. Skits, walkarounds and promos need different setups, so group them.
- On-camera people who are ready. Personality-driven skits are among Kramer's most-watched videos, and they depend on people who are comfortable on camera.
- Inventory confirmed that morning. A reveal or walkaround of a vehicle that sold yesterday is wasted footage.
- Promo spots locked early. Sales-event commercials have deadlines, so film them first.
What it won't do on its own
A weekly shoot gives you material. Results also depend on posting consistently and adjusting from what each platform's analytics show. Kramer's accounts started from 0 followers in 2023 and reached 88.38K across TikTok, YouTube, Facebook and Instagram (Metricool, Oct 12, 2025 to Oct 12, 2026). Views and followers are platform numbers, not sales.
The local angle
All of Kramer's video is filmed on the lot in Livingston. If you run a dealership or another business in Polk County, see our page on video and social media marketing in Livingston.
Want a shoot-day plan for your dealership? Tell us about your business and we'll send back a content plan.
Frequently asked questions
Does the shoot day have to be the same day every week?
Not necessarily. What matters is a steady rhythm so posts don't run out. Kramer's schedule is one day a week.
Who should be on camera?
People customers will actually meet at the dealership. At Kramer, showroom skits built around recurring on-camera people are among the most-watched videos.